Mirror—

Mirror is a connected fitness product. An understated mirror at first glance, it has a screen embedded—and when turned on, you can see your workout form while you follow a trainer on the screen. Paired with an app, the Mirror allows you to work out at home any time—even live with a trainer.

To introduce this new product to the world, I art directed the first two campaigns with imagery focused on showing how the product worked, the intensity of fitness, and beautiful, simple homes. Combined with artful captures of bodies in motion, the campaign imagery that set Mirror apart in the at-home fitness world. 

I designed the custom-lettered logotype, which is inspired by the slick, tech nature of the product while still being bold and full of movement. I also art directed the first two brand campaigns for Mirror, setting the tone for all the campaigns after, inclusive of casting, choosing locations, and art directing on set with photographer Charlie Schuck.

Client: Mirror
Studio: Partners & Spade
 (now Mythology)
Role: Logo, Brand Identity, Art Direction
Creative Direction: Anthony Sperduti
Design Direction: Elizabeth Dilk
Photography: Charlie Schuck
Year: 2018