Tina Smith is an independent creative director and designer. With experience across a wide range of design disciplines, she specializes in thoughtful, typography-driven branding, editorial design, and art direction. She has worked on brand identities, campaigns, editorial design, films, websites and packaging for clients such as Google, The New York Times, and Target. She also has an independent practice of lettering and type design.

Select Awards—

Young Guns 19, Winner
2021

Type Director's Club Ascender,
2022

Young Guns 18, Finalist
2020

Type Director's Club Certificate of Excellence
2016 & 2019

Select Client Experience—

Google
The New York Times Magazine
Target
Wired Magazine
CashApp
Warby Parker
Condé Nast
A24
McSweeney’s
Harper's Magazine
Mirror
Walmart
Whole Foods
Etsy

Experience & Collaborations—

Independent (current)
Mythology
BUCK
Herman Scheer
High Tide
Creech
Google Creative Lab
The New York Times Magazine
Partners & Spade 

Type@Cooper

BFA in Graphic Design, Summa Cum Laude
Montana State University

Speaking—

Montana State University, 2021
Typographics, 2020
University of Kansas, 2020
RGD Designer Thinkers, 2020
MICA Graphic Design, 2020

Teaching & Guest Critique—

MICA Graduate Typeface Design, Fall 2024

Parsons Design Software Workshop, Spring 2022
MICA, Dailies for Graphic Design MFA, Fall 2020
Guest Critic, Montana State University, Fall 2020
Guest Critic, Parsons The New School MFA, Spring 2020

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