Jade Purple Brown Identity—

I created a brand identity for illustrator and artist Jade Purple Brown, embodying her vibrant and joyful world. The custom-drawn monogram evokes a bold ’70s world that her illustrations also live in. The logotype, a condensed and exuberant sans, embodies Jade's bold personality. The type system pairs bold, statement headline typography with a delicate serif. Vibrant color and patterns are used throughout the identity. 

Client: Jade Purple Brown
Studio: Tina Smith Studio
Role: Brand Identity, Logo, Art Direction, Style Guide
Year: 2022